![]() "We began running the ad a week (after the court’s ruling)." ![]() "We began working on the Paris ad three weeks before the (California) Supreme Court decision," said Mike Weaver, vice president of marketing for Paris Las Vegas and two other Harrah’s properties. Since a state court legalized gay and lesbian marriages in California in June, Harrah’s has increased its advertising to promote wedding packages for gays at Paris Las Vegas. "If you know you’re not going to face discrimination when you walk through the door, that goes a long way." "(Harrah’s) realizes there’s a demographic here that if you simply acknowledge they exist, that you have a little respect for them, they will be loyal," said Jeff Garofalo, a Las Vegas representative for the Human Rights Campaign, a national lobbying group. Department of Commerce and a study by Community Marketing Inc., a gay market research group, show. No matter what California voters decide today on Proposition 8 - a state constitutional amendment banning same-sex marriages - Harrah’s Entertainment plans to continue marketing to gay and lesbian travelers.Īnd why not? As a group, gay and lesbian travelers spend $64.5 billion annually in the United States, data from the U.S.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |